OK, CAD Managers:
How would you explain the necessity for the post of a CAD Manager to the owner of the company that does not even use a computer?
I don't think I would. It already sounds like a company I would not want to deal with 🙂
However, if I were so inclined, I think the goal is not to sell it as a technical position, but a managerial one. In some ways, CAD Manager is similar to the role of Production Manager in a factory. Your goal is to make the staff as effective as possible at what they do with the tools available to them. You just happen to have an expertise in CAD software.
Yes, this means that I believe that a CAD Manager needs to be more than just the office's top CAD user. This person needs to have people skills, leadership qualities, and a basic understanding of business, accounting, marketing, and (!) architecture.