Design forum
cancel
Showing results for 
Search instead for 
Did you mean: 

New GRAPHISOFT web site and Corporate Identity

Laszlo Nagy
Community Admin
Community Admin
GRAPHISOFT has a new web site look and a new Corporate Identity.
Here is the press release announcing it:
https://graphisoft.com/contact-us/press-relations#/pressreleases/announcing-a-new-look-for-graphisof...

Branding of GRAPHISOFT has been refreshed. The purpose was a “modern” brand look that on one hand, is based on historical concepts (like the Archicad Arch), on the other hand, reflects architectural creativity in an elegant way.

The company and its products also have new colors, which are all based on famous French architect Le Corbusier’s Architectural Polychromy – The architectural colors. Here is a look at the new company logo and product logos (each comprised of an icon and text):


Each product has its own new icon and its own colors. Each icon is composed of a stroke, inspired by the original GRAPHISOFT quill, and the “Dot”. Here is a bit of introduction to the “Dot”:
Building on the legacy of one of the original design assets to embody the GRAPHISOFT brand, the “Dot” continues our tradition of empowering architects to create without restraints by giving them the tools to do so. Born from the quill, GRAPHISOFT’s very first brand icon, the “Dot” suggests an inherent continuation – the act of applying pen to paper to create freely.

Shortly about the concepts of the logos:
GRAPHISOFT: a stylized uppercase G
Archicad: the Arch – suggestive of architecture and a leap
BIMcloud: a cloud – suggesting ease and lightness
BIMx: An infinity symbol – suggesting a walk-through and the simplification of complexity
Community: A user symbol – suggestive of the individual and member of a group
Learn: A learning curve – suggesting progress and personal growth

Here is how company and product names are now written:

GRAPHISOFT
Archicad (or GRAPHISOFT Archicad)
BIMcloud (or GRAPHISOFT BIMcloud)
BIMx (or GRAPHISOFT BIMx)
GRAPHISOFT Learn
GRAPHISOFT Community

GRAPHISOFT’S new corporate slogan is BUILDING TOGETHER.
GRAPHISOFT’s mission statement is EMPOWERING TEAMS TO CREATE GREAT ARCHITECTURE

GRAPHISOFT believes the world would be a better place if technology would not only automate things but would empower people.
....................................................................................................
Laszlo Nagy, Lead Moderator, Community Admin
Get Archicad Tips at https://twitter.com/laszlonagy
AMD Ryzen 1700X CPU, 48 GB RAM, NVidia GTX 1060 6GB, 500 GB NVMe SSD
2x28" (2560x1440), WIN10 PRO ENG, AC20-AC25
Loving Archicad since 1995
13 REPLIES 13

henryL
Contributor
The archicad logo looks like a sad man or a bowing man...

Eduardo Rolon
Moderator
Think of the Learn Logo as "J"oin and it makes a little sense.
eduardo rolón AIA NCARB
Another of the forum moderators.
Macbook Pro 2.4 i9 32GB ram
OS X 10.XX latest
AC25 US/INT -> AC08

jl_lt
Enthusiast
Personally i really like them. Specially the graphisoft logo.

jl_lt
Enthusiast
henryL wrote:
The archicad logo looks like a sad man or a bowing man...
Yeah.. that, but also, as intended, it simply resembles an arch, a basic architectural entity. I´ll go with that

runxel
Mentor
LaszloNagy wrote:
Here is how company and product names are now written:
Archicad
Ha! At least they finally got rid of the mandatory (and ridiculous) screaming ALLCAPS for Archicad.
AC 24 [ger] | Win 10 | Developer of the GDL plugin for Sublime Text |
«Furthermore, I consider that Carth... yearly releases must be destroyed»

mikas
Advocate
Looks really good, consistent and fresh. But the BimX logo shouldn't cross itself - or should it? Other logos dont't do that, so I guess that just might got a special meaning to it. What would that be?
Just my humble thoughts about graphics.
AC25, Rhino6/7+Grasshopper, TwinMotionMac Pro 6,1 E5-1650v2-3,5GHz/128GB/eGPU:6800XT/11.5.1 • HP Z440 E5-1650v3/256GB/RVII/W10Pro

Stress Co_
Advocate
mikas wrote:
But the BimX logo shouldn't cross itself - or should it? Other logos dont't do that, so I guess that just might got a special meaning to it. What would that be?

"BIMx: An infinity symbol – suggesting a walk-through and the simplification of complexity"
Marc Corney, Architect
Red Canoe Architecture, P. A.

Mac OS 10.14.6 (Mojave)
Processor: 3.6 GHz 8-Core Intel Core i9
Memory: 48 GB 2667 MHz DDR4
Graphics: Radeon Pro 580X 8GB
ArchiCAD 24 (3022 USA Full)

henryL wrote:
The archicad logo looks like a sad man or a bowing man...
Look at it as a baseball being hit "out of the park".
Richard
--------------------------
Richard Morrison, Architect-Interior Designer
AC25 (since AC6.0), Win10

jl_lt
Enthusiast
Richard wrote:
henryL wrote:
The archicad logo looks like a sad man or a bowing man...
Look at it as a baseball being hit "out of the park".
thats even better

schagemann
Contributor
Any change this radical is asking for criticism - let's hope the fresh approach is an indication of some fresh thinking around core functionality...
macinteract
Design Technology Managers.
All  on macOS | since AC 6

Archicad Framework > Smart Template 25 available soon...
Smart Tree, Transmittal and Universal Label and other smart GDL Objects
By Architects for Architects.

schagemann wrote:
Any change this radical is asking for criticism - let's hope the fresh approach is an indication of some fresh thinking around core functionality...
.....or it could just be your standard boilerplate "re-packaging" and "re-branding" efforts of a product you know is going stale and a brand that's losing its sheen.

Business tactics 101.

Slap on a new label and package and call it "new and improved" and expect the customer to be none the wiser.

¯\_(ツ)_/¯

schagemann
Contributor
Let's hope not.

But if you are longing for the old logo, you can be helped... https://archicad-talk.graphisoft.com/viewtopic.php?p=231204#231204
macinteract
Design Technology Managers.
All  on macOS | since AC 6

Archicad Framework > Smart Template 25 available soon...
Smart Tree, Transmittal and Universal Label and other smart GDL Objects
By Architects for Architects.

Steve Jepson
Advisor
runxel wrote:
LaszloNagy wrote:
Here is how company and product names are now written:
Archicad
Ha! At least they finally got rid of the mandatory (and ridiculous) screaming ALLCAPS for Archicad.
I will continue to write it as ArchiCAD for the sake of a rational and self-evident connotation - as opposed to emphasizing a rather superfluous reference to an arch. That, and in many places where I work Archicad or ArchiCAD is still completely unheard of. For example right here in Salem, OR. The last Engineers I worked with here ( perhaps the largest and most influential engineering firm in town) had never heard of it. The same is true of almost all of my clients. Archicad means nothing to them, but written as ArchiCAD at least it communicates the idea to them about what type of software it is; misnomer or not. CAD files are something they ALL have at least some clue about, and they know what an Architect is.
Another reason I will continue writing it as ArchiCAD is because over the past couple of decades it has become a reflex for me; a role of the fingers on the key board. And it demonstrates to my piers (I think) that I have been using ArchiCAD since before many of you were out of diapers, or even born. I have developed a visual affinity for it written as ArchiCAD, not so much for Archicad.
What is it you want to communicate by writing Archicad ? Something about an arch? I hear people saying arch-ee-cad all the time. They see the Arch and the word Archicad and they go straight to that instead of
Archi - as in Architect and CAD as in Computer Aided Drafting. (which is not actually a very good acronym for what we are doing, but they don't know what we do anyway )

The purpose of the name is to make a correlation between Architects and a CAD program - a CAD program for Architects. That is pretty obvious to all I think when written as ArchiCAD. They do have some idea about that AutoCAD means. Automated Computer Aided Drafting or something like that. So ArchiCAD also has some connotation related to that.

What is the benefit of obscuring such an important and obvious correlations? Because capital letters are intimidating to Millennial's ? Probably true!

ArchiCAD 25 4013 USA - Windows 10 Pro 64x - Dell 7720 64 GB 2400MHz ECC - Xeon E3 1535M v6 4.20GHz - (2) 1TB M.2 PCIe Class 50 SSD's - 17.3" UHD IPS (3840x2160) - Nvidia Quadro P5000 16GB GDDR5 - Maxwell Studio/Render 5.2.1.49- Multilight 2

Didn't find the answer? Start a new discussion

Labels

Still looking?

Browse more topics

Back to forum

See latest solutions

Accepted solutions

Start a new discussion!