I'm very interested in hearing how others handle this as well. From my experience, it depends on what you are trying to achieve. If you are modeling complex steel framing, then perhaps using objects would be better, since there are a number of additional parameters in the beam object that the beam tool doesn't have. However, if the steel framing you are trying to model isn't very complex AND/OR you are planning on collaborating with a structural engineer using SAF model exchange, then perhaps the beam tool (and column tool) is the way to go.
Steel tower framing using objects:
Steel tower framing using column tool & beam tool for SAF model exchange.
