I agree with maintaining the .EXE and .APP option in BIMx 17.
Back when we used .MOV files to share the 3D model with our clients, I had difficulty assiting clients with downloading, installing (or updating) their Apple Quicktime.
The .EXE and .APP files have made working with clients so much easier. I have been creating both the Windows and MAC formats for my clients. I put them in a .ZIP folder and link them to a client page on my website where they can simple click on the link to download the file. Then click on the file to open the explorer. It couldn't be simpler.
Showing client how to maneuver in BIMx is simple and fun, but helping them to download and install software is a pain in the #@!$.