I didn't remember the translator changing from 9 to 10 (or 11). What are you finding different?
You have little hope of getting the fonts the same on both ends.
to get the drawing itself to export, make a Defined View of it in your View Set, then link that into your Publisher Set (I did that in AC9 as well).
The real trick is customizing the translator. I usually recommend just going through the settings and looking for things to experiement with.
If you want to look at it, I like to use eDrawings, which is a free DWG viewer for Mac.
Tom Waltz