Correct Pronunciation of ArchiCAD

[Anonymous]

OK-- It has bugged me for the longest time. What is the proper pronunciation for "Archicad"?

We have at least 3 different pronunciations within our office alone!

What is the official line for west of the Rockies?. (Never mind what it might be called in Lapland:)

Is it "Arca" or "Archa" or "Archi" or something else?

[Dwight]

Barry wrote:
There must be a pirate blood-line in your family history
Barry.

Or an Archicad reseller.

[Anonymous]

Dwight wrote:

Barry wrote:
There must be a pirate blood-line in your family history
Barry.

Or an Archicad reseller.

Avast ye landlubbers, 3000 Doubloons will buy this fine booty of a software!

Arrr!

[Erika Epstein]

Great concept for an ad campaign for Archicad.
Who wouldn't stop and look at Archiecad and ARRRRRRRRRRRRRchicad etc.