If you trace reference a drawing via the Project Map the refered view will use the active views current settting (layers, scale, model view options, structure display, etc)
However if you trace reference a drawing via the View Map then the refered view will use its own settings (as saved with the view) for display.
So your image looks like you are referencing a drawing via the View Map which is at a much larger scale. If layers are not a problem then try referencing via the Project Map instead so your text will be at the same scale as your active drawing.
cheers,
os
cheers,
Owen Sharp
Design Technology Manager
fjmt | francis-jones morehen thorp
iMac 27" i7 2.93Ghz | 32GB RAM | OS 10.10 | Since AC5