Oftentimes we have to have two textures for oriented textures (i.e. wood) for beam and column elements because they are not automatically aligned with the longitudinal axis of the element. Of course all work-arrounds with using Align Texture and such are valid, however deep during the project process things get messy having to keep in check whether the texture is meant for the columns or for the beams... It seems that the code to orient the texture for either the column or beam element should be slightly changed to orient the texture's X (U) axis in alignment with the longer axis of the element. Of course there will be exceptions (i.e. really short colums used instead of walls) but in general workflow directional textures should align with the longest dimension of the element.
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