It would enable companies that provide content in form of 3D Models to attach MaterialX Materials to those 3D Models and ensure that their color and textures are displayed correctly, no matter the application or product. So it enables us to create consistent looks across applications and renderers.
It would also enable project participants within an openBim workflow to have one common MaterialX File, which would then ensure that all incoming 3D Modells will have the correct representation (Color, Texture) within a 3D Software. So having one MaterialX File which can be imported into Archicad, Revit, Allplan, Vectorworks, Solibri, etc.. (asuming they will support the MaterialX Standard)
Summary:
So to summarize it, MaterialX would enable Archicad to:
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