Correct Pronunciation of ArchiCAD

[Anonymous]

OK-- It has bugged me for the longest time. What is the proper pronunciation for "Archicad"?

We have at least 3 different pronunciations within our office alone!

What is the official line for west of the Rockies?. (Never mind what it might be called in Lapland:)

Is it "Arca" or "Archa" or "Archi" or something else?

[Daniel Lindahl]

Craig wrote:
OK-- It has bugged me for the longest time. What is the proper pronunciation for "Archicad"?

We have at least 3 different pronunciations within our office alone!

What is the official line for west of the Rockies?. (Never mind what it might be called in Lapland:)

Is it "Arca" or "Archa" or "Archi" or something else?

Craig

How do you pronounce architect west of the rockies? Now, instead of saying "tect", say "cad".

[Dwight]

If you were to rely on the moronic "Archie CAD" as your pronumciation, we'd all be looking to find the smarmy "ReggieCAD," the faithful "BettyCAD" and the self-satisfied "VeronicaCAD."

Home from two days driving like I had nothing better to do than catch up on Arkitalk.

[Anonymous]

Dwight,

Perhaps we should spell it "Årkïtâlq"

It may not be right, but it looks so cool and international.

[Dwight]

If we wrote it like that, ArchiCAD would need an igloo tool.
Wait! It does!

[Daniel Lindahl]

Matthew wrote:
Dwight,

Perhaps we should spell it "Årkïtâlq"

It may not be right, but it looks so cool and international.

Matthew

You might not realise it, but it also sounds cool, and rhymes.
The Å is pronounced like the A in talk!

[Anonymous]

Not that the info is of any practical value, but I'm curious: which is the correct way of pronunciation of the name of the program?

-with "ch" pronounced like in "charlie"

or

-with "ch" pronounced like in "architecture"

I've head users, even advanced ones, using one or another pronunciation, both of them equally frequently. My personal opinion is that the latter is correct - but I'd like to hear other opinions and especially a first-hand conformation from an official representative (so that it can be cited when needed... ).

[Dwight]

I'd be pronouncing it, here in accent-free Canadian English:

"Are Key Cad"


If you pronounce it ArchieCAD, [with a 'soft' "ch"] you risk confusion with the CAD applications authored by the cartoon characters in Bob Montana's comic strip "Archie."

ReggieCAD, where the cursor just jerks.

VeronikaCAD, for drawing sensual curves.

and

JugheadCAD, for drawing only in 2D like AutoCAD

[Anonymous]

Dwight, thank you - seems I've been pronouncing it right from the start ...

[Dwight]

And right you are.

My reaction comes from being taunted in high school after designing the school's staging of "A Man for All Seasons" and being overly proud of it.

"Hey, here comes the Archie-tect!!!"

But that was not the total of all of the taunting considering that there were plenty of flowing robes and leotards involved in the production.

Good riddance to those louts.