The 2D billboard trees and people in the library have always done this... at least since version 6.5 when I began using ARCHICAD.
For example, Deciduous Trees 20 lets you select a variety of tree image or outline billboards. In 3D - and only in perspective view, not axo view - doing a rebuild/regenerate rotates the tree to face the camera.
The library part above also lets you load your own custom picture as the billboard under the '2D Representation...' and '3D Representation" settings groups.
You can open any of these billboard parts to view the code that does the rotation.
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