Sun Object: If you have Archicad 10, use the sun shader "realistic" instead of a sun object. Adjust the shadows and convergence to suit.
Reflectance:
LightWorks images can get pretty dark if you don't use some Ambient light. The ambient reflectance parameter reflects this type of light only and keeps shadow areas lighter.
Diffuse reflectance is reflectance of all light energy equally and Specular is what makes shiny glow points.
Without being a salesman, you would really benefit from my book that addresses all of these issues with particular emphasis on how the three kinds of reflectance work.
Dwight Atkinson