in Google Earth have to change how to show latitud and longitud yo UTM (Universal Transversal Mercator) and Google Earth show the UTM and Zone Map Information Firs the Zone Map ( 18 N) and the the UTM coordinates

I think you are misunderstanding the mechanics of project geolocation. First of all, the POSITION of the RECOGNITION POINT must be indicated in the project location dialog box. Likewise, with the GEOREFERENCING PARAMETERS, the GEODETIC DATUM must be ...