I also don't think Graphisoft is doing enough to promote their product
I would be interesting to know how different is the entire Graphisoft Company annual budget against just autodesk's Revit Marketing annual Budget.
But again there is the scale: Autodesk sells a broad variety of software ( > 100) Vs Graphisoft which specifically focuses on ArchiCAD and it's Support packages ( BIMx, BIM Server, MEP, Ecodesigner, -BIM Cloud-in the future)
We can't predict when or why... or even if software x will succumb before it's competitors.
What I hate is the feeling of knowing that ArchiCAD is such an elegant solution when compared to Revit, Bentley, Allplan or Vectorworks... but it's given so little publicity and recognition!
Just check this: ask an ArchiCAD user ( and Allplan, Vectorworks, Bentley users) if they are aware of Revit's capabilities... they probably are.
Now ask a Revit user if she/he is aware of any other BIM software... they probably don't even know of any other software, they don't care if there's any, they have been convinced that the only worthy BIM software must come from Autodesk... whatever else is out there must be a bad copy.
That is a big accomplishment from ADSK, with lies or without them in their propaganda.
They know you don't sell just by producing a better software, they convince their potential clients their software is so much better, that the competitors consider all other inferior and insignificant without even trying them!.
Maybe Graphisoft is playing the marketing game too nicely.
But that is different from
"ArchiCAD is dying"
--I apologize for the long post--
Nando Mogollon
Director @ BuilDigital
nando@buildigital.com.au
Using, Archicad Latest AU and INT. Revit Latest (have to keep comparing notes)
More and more... IFC.js, IFCOpenShell
All things Solibri and BIMCollab