New GRAPHISOFT web site and Corporate Identity

[Laszlo Nagy]

GRAPHISOFT has a new web site look and a new Corporate Identity.
Here is the press release announcing it:
https://graphisoft.com/contact-us/press-relations#/pressreleases/announcing-a-new-look-for-graphisof...

Branding of GRAPHISOFT has been refreshed. The purpose was a “modern” brand look that on one hand, is based on historical concepts (like the Archicad Arch), on the other hand, reflects architectural creativity in an elegant way.

The company and its products also have new colors, which are all based on famous French architect Le Corbusier’s Architectural Polychromy – The architectural colors. Here is a look at the new company logo and product logos (each comprised of an icon and text):


Each product has its own new icon and its own colors. Each icon is composed of a stroke, inspired by the original GRAPHISOFT quill, and the “Dot”. Here is a bit of introduction to the “Dot”:
Building on the legacy of one of the original design assets to embody the GRAPHISOFT brand, the “Dot” continues our tradition of empowering architects to create without restraints by giving them the tools to do so. Born from the quill, GRAPHISOFT’s very first brand icon, the “Dot” suggests an inherent continuation – the act of applying pen to paper to create freely.

Shortly about the concepts of the logos:
GRAPHISOFT: a stylized uppercase G
Archicad: the Arch – suggestive of architecture and a leap
BIMcloud: a cloud – suggesting ease and lightness
BIMx: An infinity symbol – suggesting a walk-through and the simplification of complexity
Community: A user symbol – suggestive of the individual and member of a group
Learn: A learning curve – suggesting progress and personal growth

Here is how company and product names are now written:

GRAPHISOFT
Archicad (or GRAPHISOFT Archicad)
BIMcloud (or GRAPHISOFT BIMcloud)
BIMx (or GRAPHISOFT BIMx)
GRAPHISOFT Learn
GRAPHISOFT Community

GRAPHISOFT’S new corporate slogan is BUILDING TOGETHER.
GRAPHISOFT’s mission statement is EMPOWERING TEAMS TO CREATE GREAT ARCHITECTURE

GRAPHISOFT believes the world would be a better place if technology would not only automate things but would empower people.

[henryL]

The archicad logo looks like a sad man or a bowing man...

[Eduardo Rolon]

Think of the Learn Logo as "J"oin and it makes a little sense.

[jl_lt]

Personally i really like them. Specially the graphisoft logo.

[jl_lt]

henryL wrote:
The archicad logo looks like a sad man or a bowing man...

Yeah.. that, but also, as intended, it simply resembles an arch, a basic architectural entity. I´ll go with that

[runxel]

LaszloNagy wrote:
Here is how company and product names are now written:
Archicad

Ha! At least they finally got rid of the mandatory (and ridiculous) screaming ALLCAPS for Archicad.

[mikas]

Looks really good, consistent and fresh. But the BimX logo shouldn't cross itself - or should it? Other logos dont't do that, so I guess that just might got a special meaning to it. What would that be?
Just my humble thoughts about graphics.

[Stress Co_]

mikas wrote:
But the BimX logo shouldn't cross itself - or should it? Other logos dont't do that, so I guess that just might got a special meaning to it. What would that be?

"BIMx: An infinity symbol – suggesting a walk-through and the simplification of complexity"

[Richard Morrison]

henryL wrote:
The archicad logo looks like a sad man or a bowing man...

Look at it as a baseball being hit "out of the park".

[jl_lt]

Richard wrote:

henryL wrote:
The archicad logo looks like a sad man or a bowing man...

Look at it as a baseball being hit "out of the park".

thats even better