You are limited concerning illumination within ArchiCAD.
As Dwight has pointed out, you can use a 'constant' LightWorks shader (visible only when rendered with LW, not in OpenGL or internal engine) to make the neon letters appear to be emissive - but they will not actually cast light on the wall.
3D text settings attached first...
AC 28 USA and earlier • macOS Sequoia 15.2, MacBook Pro M2 Max 12CPU/30GPU cores, 32GB
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