A complex profile only extrudes in the direction of the wall length - so only horizontal details.
Vertical extrusions require various tricks.
If you are trying to do battens, see James Murray's free Batten object here:
http://www.onland.info/archives/2008/05/battens_jm11.php
You can also model the vertical elements with profiled columns (but have to cut/adjust them around windows/doors).
Another option is to create a 3D cutting pattern using Trussmaker or other tools and then use a Solid Element operation to subtract this from the wall, creating a pattern of reveals.
CadImage has an add-on that lets you create custom claddings, including those with vertical elements:
http://www.cadimageworld.com/products/tools/coverings
HTH,
Karl
One of the forum moderators
AC 27 USA and earlier • macOS Ventura 13.6.7, MacBook Pro M2 Max 12CPU/30GPU cores, 32GB
