Mostly I am joking on the weekend, but the irony is that what we spend time on is not the truth - selling anything means getting engagement from the viewer. Most of the time it is not at all what the designer thinks it is - look at any real estate brochure and see what I mean. Right now in Vancouver they are selling a snotty concept - gourmet living - tiny cubicles downtown. Right. that's why they get the big bucks.
You could whip up some fake stuff to stick in your windows - even panels with textures or illustrations - magazine photos even - that would suggest an interior life to those buildings and that would quickly solve the bunker-like issue. Blinds or those folding room dividers - if you are doing this routinely - I budget only fifteen minutes to insert this stuff in my models.
"Dang - That woman in red is made out of wood!"
PS: The time it takes to do it right is no excuse for a bad job in any kind of work. Illustrators are committed to doing it right. Bureaucrats, on the other hand, are always whining about budget.
Dwight Atkinson
Noemi Balogh
