You could create a new material and apply the image. In the material attributes window take a look at one of the standard materials such as Common Bond that have a photo image attached.
In the 3D window you can reorient the image.
It would be best to rotate the image in a photo editor like photoshop first, but not necessary.
HTH
Erika
Architect, Consultant
MacBook Pro Retina, 15-inch Yosemite 2.8 GHz Intel Core i7 16 GB 1600 MHz DDR3
Mac OSX 10.11.1
AC5-18
Onuma System
"Implementing Successful Building Information Modeling"