As an aside, when you face an element with only one material assignment, there's only going to be one origin for the ement and all textures will work from that place, and all direction changes will apply from that place. In the case of a column, it seems that the origin is at 0,0 in the base plane, meaning that the material when changed in direction will spin around the axis, on the bottom....
Compared to the slab or wall elements that have three independent material assignments with their own origins.
Dwight Atkinson