I agree with what you are saying about those software people (no disrespect..) but luckily it will be up high above a hording on site 1mx2m in size so i hope you won't be able to see them.
I also agree what you guys said about the shadows and sun etc. but i had bad luck with the weather on the day i took the sitephotos. I have attached it so you can see what i had to use for this.... unfortunately London is not famous for its long sunny days.
I am glad you guys like it though... thanks for your comments.
The reason why this is a landmark for me is because i am used to using FormZ or 3Dmax for rendering, and i wanted to see what i could achieve with AC. What LW lacks in quality it makes up in ease of use and speed.
I will use only LW from now on.
I do wish one would be able to save different LW setup preferences...